To Chatterbot or Not to Chatterbot?
December 5, 2019
Your Customers Want to Chat. Don't Leave 'Em on RED!
To give our clients an edge in a highly-competitive digital world, the team at Colorstorm Media installed a few chat apps on select websites a few years back. What we learned was just how much clients love interacting by way of chat as it quickly became the lead performance communication channel on those websites! In our partnership with Facebook, we've launched Facebook's Messenger Chat application and are rollin' full-steam-ahead.
Use Live Chat to Boost Your Conversions
If you're looking to capitalize on more leads--who are we kidding? Everyone is after more leads which when done right, translates into more sales and a happier you--now is the time to embrace Live Chat integration into your website. Facebook Messenger Chat quickly became the preferred method of message communication during our testing phase, and we don't see any signs of it slowing down anytime soon.
Every online conversion, whether it be a sale, newsletter sign-up, account creation, or post like, consisted of a voyage for your visitor. Approximately one-in-four (or 25% for you analytic types) is lost along the way because of a complication: the voyage was too long or caused confusion, there was an error completing the process, visitors lost interest or stumbled and became frustrated, or creating an account took too long, causing them to throw in the proverbial towel. Chatbots can help with some of the challenges faced through the sales cycle, but visitors want the ability to communicate with a real life human where they can get guidance and have their questions answered. The best route is to be available for chat, answer a few questions, and convert your site visitors into your life-long customers.
Enhance Your Customer's Customer Service Experience
Live chat is the best way to enhance your customer service. In fact, we've learn that this one Facebook Messenger Chat feature allows clients and prospective clients the liberty of interacting with you on their terms and further reinforces your commitment to their doing business with you. To maximize your return on chat integrations, make sure you are attentive and respond in a reasonable amount of time--like immediately--to help visitors gain trust and confidence in doing business with you.
This All Sounds Great! Now How Do I Get Started?
Integration is easy and the learning curve is virtually non-existent as you likely already use Facebook Messenger in your personal life.
Publish individual pages when they are ready rather than waiting to update your entire website at once. Available for Enterprise Version customers.
Control the Conversation by Directing Site Visitors Where You Want Them w/ a Dozen New Pop-Ups Designed for Every Occasion.
Gathering and aggregating form submissions is so much simpler with our new form widget update. Check it out!
Make your first impressions consistent across all mediums with new Custom & Google Fonts integrations. Take advantage of access to thousands of fonts available through Google Fonts or upload your own licensed fonts and resonate with your site visitors.
Learn how to build amazing-looking and fully-functional mega menus within your editor with the power of our new Mega Menu Widget. The application is perfect for large-scale sites with lots of pages, categories and the like.
#GoFabulous On Your Website With More Animations.
