Put Your Marketing on Auto-Pilot
Apr 30, 2020
Increase Sales & Customer Retention w/ Automated Store Emails
With the increase in online sales activity, it's more important now than ever to boost your brand loyalty. To help simplify the process, we've just launched your ability to automate emails based on key indicators so that you're in your customers' inboxes reminding them of why they love you in the first place. When paired with proper social media engagement, your customers will keep your brand top-of-mind when it comes to the products and services you offer. Increase engage with your customers along their buying journey by simply enabling automated store emails and fine-tuning them as you see fit.
Things You Can Do w/ Automated Emails
Be there at just the right moment alongside your customer's journey to enhance their shopping experience and your bottom line.
- Cart Abandonment: If a visitor adds items to their shopping cart but leaves before completing the purchase, they will receive an automated email two (2) hours later reminding them to complete their purchase. To boost these metrics, simply add a coupon offering a freebie or a small discount to recover the otherwise lost sale.
- Anniversary Reminder: Once enabled, your customers will receive an email letting them know that they made a purchase last year for a special event or occasion like a birthday or anniversary and may want to send something out to that special someone again. How grateful will your customers be when you help remind them that they need to send flowers to their significant others on their birthdays?
- Feedback Request: Thank your customer once again for doing business with you and ask them if they wouldn't mind leaving positive feedback. It's also a great time to fix any mistakes that surfaced to delight your customer. These reviews can be by way of Facebook, Google, Yelp! or any other review engine that fits well within your niche.
- "We Miss You" Emails: Customers who haven't visited your store but want to hear from you will receive an email giving them the opportunity to re-engage with you and make a new purchase.
- Order Confirmations: These emails give your customers peace-of-mind knowing that you're handling their transaction swiftly and with care. Say, "Thank-you," and take advantage of another great opportunity to demonstrate related products that may be of interest to them leading to another sale at that very moment.
Improve your online sales and customer retention by enabling automatic emails in just a few clicks. The best part is that once enabled, your entire store email automation system is put on auto-pilot requiring no additional effort from you or your customers.
#Keep'EmComingBackForMore!
Benefits of Automated Emails
By simply taking 10-15 minutes to enable your preferences, automated emails will begin helping you boost customer engagement leading to increased sales with less effort and a perfect way to strengthen your marketing and sales funnel.
- Increased Sales: Emails that arrive at just the right moment make you and your organization look like a hero by helping your customers complete tasks they either put off, got too busy to complete, were sidetracked or simply forgot about--like a birthday or anniversary. Customers love these reminders proven by higher open rates than traditional emails. Start the conversation and watch your sales grow. #BeAHero!
- Effective Marketing: Business owners know that it is much less expensive to serve existing customers than it is to gain the attention of new ones. By simply targeting previous buyers, you'll make it much easier to retain and convert future sales strengthening your consumer habit loop.
- Ease of Implementation: Once you've enabled automated emails, they require zero additional effort on your part--aside from fulfilling orders, of course. Customers will set them off by the ways in which they interact with your online shop.
Getting started is easy for you as well as we've already implemented these features in all Advanced and Unlimited subscriptions. The options will appear in your store panel under the Marketing tab where you can enable the right Automated Emails for you. (See image below.)
Sweeten the deal by adding coupons and other promotional offers, and be sure to include social media links to add a boost to your social engagement.
Note: Email automation features require an online eCommerce store hosted on our Advanced or Unlimited Plans.
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